In the current economic climate, with financial giants falling all around us, the credit union industry must be able to stand above the rubble and offer people a refuge from the instability of the economy, and a place that they feel safe, welcomed, and like a valued individual instead of a number. It is a tenious uphill battle for credit unions to stay at the "top of mind" for their members and target communities. The trick is getting the word out that financial institutions like this exist!
That's where we come in.
Credit unions have unique needs when it comes to marketing. While it is imperative that they adhere to the strictest financial guidelines seen in years, they must also appeal to the general public and the communities they serve as trusted financial partners. They need to be seen as pillars in their communities, active and outspoken in creating a better world, financial and otherwise, for those they serve, and still remain on top of the game when it comes to technology, products, and rates.